Harnessing the power of social media for small and medium size businesses in low income countries

The opportunities that social media can offers tosmall and media size businesses in developing countries are enormous. Africa presently has 167m Internet users (15% penetration),this is already a huge number. However, with an overall low penetration rate of 11%, the continent needs to take advantage of this social media platforms especially for those young businesses wishing to make a global presence and find diverse markets for the products.